Friend tagger update#
Yes, you could run a ‘follow us to win’ style competition, which will boost your following if promoted in the right way, but then you risk mass unfollowing after you announce your winner – particularly if you didn’t get the right followers.Instagram is adding three new features to Stories in what they are calling the biggest update to Stories since its launch. So why not cut to the chase and just ask for the followers instead? We all know the real reason you want people to tag their friends is because you’re hoping to gain more followers when those tagged friends see the post. The outcome? You get the tags without breaking a single rule. We guarantee you 90% of the time, people will tag their friends and loved ones in the comments when asked, though it’s not an official entry requirement. When you’ve done that, we’d love to know in the comments who would you take on your romantic retreat for two if you’re our lucky winner?’ Your entry method is ‘head to our website, enter your name and email and you’re in the draw to win a romantic retreat for two’, but your promotional material says ‘Don’t forget to head to our website to enter to win a romantic retreat for two. So what can you do instead of a tag a friend competition? We’re glad you asked… ASK FOR TAGS, BUT DON’T MAKE IT AN ENTRY REQUIREMENT This doesn’t mean you can’t encourage follows, likes and tags on social media – it just means tagging, liking and following won’t be your primary entry method.
In light of Apple’s iOS 14 changes, Facebook punishing Australia by not allowing us to post news on the platform and of course mercurial algorithms our advice to our clients is to change tactics to start building up owned databases through ‘enter your email to win’ style competitions instead of putting all your eggs in one social media basket. So what should I do instead of tag a friend competitions? We wanted to know what counted as ‘content’ according to Instagram, so we could know definitively what ‘content’ users are allowed to tag and whether comments counted in that definition of content. With our magnifying glass out and Sherlock Holmes hat on (we didn’t go as far as to light up the pipe) we turned to our faithful sidekick. So do comments count as content?Įxcellent question. The rule states you must not encourage users to inaccurately tag content. Well, the problem is that not getting people to tag themselves in photos they’re not in is just one example, not the rule. So you may be thinking, what’s the problem? We’re just tagging friends in the comments, Instagram only told us not to tag themselves in photos they aren’t in. “You must not inaccurately tag content or encourage users to inaccurately tag content (example: don’t encourage people to tag themselves in photos if they aren’t in the photo).” Instagram’s Promotion Guidelines state that if you use the platform to run a promotion, such as a contest, sweepstake or competition that… What do the official Instagram contest rules say about tagging?
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